Shane is an integrator.

Shane believes that being a valuable part of a team means knowing how integrate more than one specialty. He has worked with clients across many industries and in many functions. From producing TV and radio spots, writing award-winning copy, producing podcasts and YouTube videos, to building strong client relationships that produce real results.

This synthesis has been integral to Shane’s success but he attributes much of the credit to his unwillingness to settle. “I started out on the creative side of the agency but I knew that I could be an asset to the account team.” He continues, “now, as a part of the account side I see my creative background shining through in much of what I do. Trying new things has made me better at all of them.”

Being well versed in print production, having video direction skills, writing superb copy and having the ability to gain clients trust and respect make him a natural leader on most any team. “Working on the account team means having your hand in all aspects of the projects, being able to craft a solution for your clients and seeing it through from start to finish.” Shane’s ability to make his clients comfortable with the process and excited to work with him is what sets him apart but he contends that having a balanced foundation and a strategic view of the bigger picture is the difference, “I enjoy working with my clients and helping them develop their goals and honing their image in the marketplace.

Shane’s user-focused marketing solutions have brought success to his work with a wide range of clients from retailers to professional service providers to business-to-business operations. He has managed print, interactive and social media campaigns for clients including Publix, BMW, Nationwide Insurance, Southwire and his account of note here at Merge, the global leader in electronic transactions, VeriFone. Shane has also been awarded an Addy for his copy-writing work.